Since I'm supposed to be writing a "self-bio" of sorts for my Alma Mater's Business Options magazine, I thought I might double-dip and explain what I do and where I am.
What We Do
In short, I'm a Marketer for a newer division of an established natural products company based in California. Now, before you think I deal with natural, organic, (not yummy) foods - you're wrong.
The division I work for (who I won't specifically name here...) designs and manufactures automated warehousing systems. We manufacture automated warehouse storage and retrieval systems, automated staging systems, automated truck loading systems, and automated mixed-pallet building systems. Still with me?
In a nutshell, we basically eliminate the need for forklifts and manual warehouse labor. An easy way to grasp what we do is to imagine your local Costco. You know all that racking with full pallets with large aisles so the forklifts can drive in between? We take all that racking and essentially shove it together into one tight cube. What previously took up 100,000 sq. feet of storage space now takes up 20,000 sq. feet.
We eliminate the need for future warehouse expansion, construction, additional labor, you name it. And the coolest part - all of your products are precisely tracked, traced, and automatically guided thru software :)
Don't even get me started on the energy savings. One of our automated storage modules (with the capacity to hold 7,500 full pallets) uses the same energy as a single fork truck. And it's more productive. Avg forklift truck driver = 30 pallets/hour. Avg storage module = 90 pallets/hour. Genius.
To give you a brief (and terribly vague) example, a customer of ours in Spain will have an automated storage facility with the capacity to hold over 9000 pallets. This beast is also equipped with an automatic truck loading system - which eliminates the need for forklift drivers to manually load the trucks. Everything is automated.
What I Do
So, going to the beginning - I am a Marketer for this brilliant division. And yes, when I say I am a Marketer, I mean the only Marketer. We have a Sales Director, but he's so busy with all of his large sales contacts that he's basically forced to forget about the marketing.
As of now, I am virtually overseeing and steering all of our marketing initiatives. This includes:
As of now, I am virtually overseeing and steering all of our marketing initiatives. This includes:
-Overall strategy
-PR
-Web/online
-Multimedia
-Direct Mail
-Product and services brochure design
-Green Initiatives
-Branding initiatives - (tagline, message, etc.)
-Low-Ceiling application strategy and campaign
-PR
-Web/online
-Multimedia
-Direct Mail
-Product and services brochure design
-Green Initiatives
-Branding initiatives - (tagline, message, etc.)
-Low-Ceiling application strategy and campaign
And most recently, sales. I just recently started dabbling in the sales aspect of my job. Currently, I'm overseeing an international account which really excites me - not only because of the location, but because of the circumstances of the potential client. The sales part of the job excites me not only because I obviously get to travel (we are multinational and serve global clients) but it means I get to learn the product very intimately.
So, that's where I am and what I'm doing. I'm extremely busy, so I regrettably don't have much time to game anymore. After July comes and goes, I will definitely have some time freed up to catch up on gaming. For the next four months, I will be glued to multiple computers trying to free the creative juices in my head.
I would love to hear what everyone else does. Anyone else wanna jump in here and tell me what you do?
